Post 16 -by Gautam Shah


Context for Quality : Quality is as much an issue for the conscientious designer, as much as for the project initiators, project users, project operators and the society. It relates to how a project, product or service is carried out or employed, how the external conditions support the usage and how it is perceived ?

Pursuit of quality through micrometer > Wikipedia image by http://www.flickr.com/photos/library _of_congress/2179237858

Quality as per ISO 8402 : `The concept of quality is the totality of features and characteristics of a project, product or service that bear on its ability to satisfy, stated or implied needs’. Quality is both a perception and a value judgment, concerning human satisfaction; the basis for both is ever changing. The characteristics of a project, product or service, by themselves, cannot determine the measure of quality. A project, product and services when satisfactory in every respect, can fail, if the external use conditions are drastically altered during its execution.

Concept of quality is the totality of features and characteristics > Wikipedia image

Conscience for Quality : Conscience is the inherent ability of every human being to perceive what is right and wrong. With this conscientiousness, we control, monitor, evaluate and conduct all endeavours. Some consider that the innate sense of judgement needs to grow, develop, and further formatted. It must though become a continuing passion of refinement (meticulousness).

Quality of fruits and vegetables > Wikipedia image

A project, product and service, if conscientiously executed, inspires the designer to do better next time. Designers project their professionalism through their attitude and deliverables, both of which converge as pursuit for quality. An enhancement of satisfaction is the key element of quality conscience. The conscience for quality has THREE facets, a Personal need, Governmental requirement and Social obligation. In the First case, it is just too subjective and changeable. In the Second instance, it is often compulsory, restrictive and punitive. In the Last case, there are many stakeholders.


Defining: Consciousness : Consciousness is an adjective, for being aware and responsive to one’s environment, but not being judgmental in terms of good-bad, wrong-right, etc. Consciousness is being aware of all processes and parameters where conscience is checked.

Defining: Conscience : Conscience is a noun which can have many different meanings, but it is the inherent ability of every human being to perceive what is right and what is wrong. It is considered as a quality of one’s character and conduct, reflected by the adherence to moral principles and consideration of fairness and justice.

With conscientiousness, one can control, monitor, evaluate and conduct all endeavours. Conscience is a social facet of the morality, as it is shaped by the person and the society. A quality conscience requires no outside assessor. In commercial fields, conscience is seen in products and services that demonstrate the integrity and social responsibility.

Confusion between Conscience and Consciousness arises, because of the same Latin root (Latin word conscius, meaning with and to know).

Defining: Compliance : Compliance is the act or process of complying to public desire, demands, ideology, traditions or legal, regimen. This is done by coercion or sense of responsibility. This requires extra ordinary effort, compromises and investments, and so it often detested or challenged. Some Governments (like USA) avoid interference, whereas some International agencies have no power to legislate so depend of self-regulation that is akin to conscience.

Quality compliance > US Dept of Agri. 20120106-OC-AMW-0670

Conscience for Excellence : The Conscience as a refinement can be seen in the excellence enhancement and emergence of human relationship, at both, personal and professional levels. It is measured at professional level, as the original expectations (requirements) versus the product formation, service deliverance or adequacy of counselling. For this, It is imperative to formally state the expected use of the system and define ways how its adequacy will be checked.

Laboratory Information Management system LIMS for lab data management > Wikipedia image by JW

Documenting matters related to Quality : For developing quality meticulousness, it is very necessary that all matters relating to quality control are well documented. A well-documented brief serves as a benchmark for assessing the level of the quality being achieved. Wherever Quality control documents that are formal, transparent and accessible, to all stack holders (clients, users, public and competitors), the projects, products and services have greater quality assurance.

Transparency and Compliance for Quality : Quality Conscience and Consciousness are both personal pursuits, yet together cannot offer the Quality at Societal level. The pursuits for quality, even if individual in nature and ever evolving must be transparent. To involve all stakeholders, a designer must declare and continually update the policies relating to quality through open access, public domain documents.

Feedback – Feed-forward systems

Fee-back and Feed-forward systems for Quality control : For ages quality control has been a matter of learning and improvising the process and materials. The learning was a feed-back from the users, as available through selling and using the produce or services. Feed-back is interpreted as adjusting future actions on the basis of past experience or performance. It is a post event report on things that have already occurred and past remains unchangeable. Post industrial age many real time work systems were realized. These were used concurrently with the system eventualities to make ‘course corrections’. But these did not allow strategic planning. So Feed-forward as a future directed system was realized. It is like preventive maintenance or preventive actions to avoid mishaps or cash flow planning for contingencies.




Published by

Gautam Shah

Former adjunct faculty, Faculty of Design CEPT University, Ahmedabad and Consultant Designer

2 thoughts on “QUALITY CONSCIENCE -16”

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